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Davos jargon: A crime against the English language?

The annual World Economic Forum takes place amid freezing temperatures in snowy Davos, but inside the myriad meeting rooms and conference halls, there's more than a little hot air.
Some of this is generated by a form of English unique to this gathering, which can be mystifying - even to the seasoned WEF watcher.
To help, we've compiled a short list of bewildering terms and phrases overheard or read at Davos, and attempted to decipher them, with limited success.

Benchmarking

Brings to mind a bulging, sweaty weightlifter attempting to beat their personal best.
According to Bain, benchmarking is when "managers compare the performance of their products or processes externally with those of competitors and best-in-class companies, and internally with other operations that perform similar activities in their own firms".
So that's all clear then.

Circularity

To quote the inimitable Inigo Montoya in The Princess Bride: "You keep using that word; I don't think it means what you think it means."
According to the dictionary, circularity does mean: "the fact of an argument or a theory using an idea or a statement to prove something which is then used to prove the idea or statement at the beginning".
Circularity does not mean: a measure of the process by which a product is reused in a "circular" economy.

Cyber realities

Is this virtual reality? Is it the reality of the digital world in which we live? Is it a reality experienced by cyborgs? Beats me. Probably best elucidated by sci-fi novelist Philip K Dick.

Deep dive

If you're not talking about Tom Daley, avoid.

Flashpoints

A place, event, or time at which violence or hostility flares up. Not the point at which all Davos traffic is diverted down side roads by people in high-vis jackets waving glow sticks, apparently.

Implementation mode

"Defined as to what extent a system is coupled to organisational objectives during the implementation process. An implementation mode which decouples performance indicators (PIs) from organisational objectives seems to further implementation success."
You can thank A Johnsen's 1999 work, Implementation Mode and Local Government Performance Measurement: A Norwegian Experience, for that.

Influencers

People who influence. How they differ from Thought Leaders is anyone's guess.

Interplay

Definitely not the same as interaction. Or indeed Linkage, see below.

Linkage

A word, according to the Oxford English Dictionary, which sadly does not pronounce on literary taste.

Material improbabilities

This comes from Marsh & McLennan's new report. The following paragraph should clear things up:
"Producing an inventory of material emerging risks requires both divergent and convergent thinking: on the one hand, thoughtful research and wide-ranging consultation; on the other, an effective mechanism for triaging issues and aligning on top concerns."

Multifaceted metrics

Look, you'll know one when you meet one.

Multi-stakeholder platform/principle

A "crucial mechanism". For instance, actively involving a "wide range of stakeholders - from civil society, to academia, business, and more - in order to ensure that all members of society benefit from intellectual property", according to the World Intellectual Property Organization.

Negative feedback loop

Like, this article? On a serious note, this describes the cascading effect that one sector of the economy failing can have on other sectors or countries.
See more at: http://www.bbc.com/news/business-42791874

The First Woman to Translate the ‘Odyssey’ Into English

Late in August, as a shadow 70 miles wide was traveling across the United States, turning day briefly to night and millions of Americans into watchers of the skies, the British classicist Emily Wilson, a woman of 45 prone to energetic explanations and un-self-conscious laughter, was leading me through a line of Ancient Greek. “Polytropos,” Wilson said, in her deep, buoyant voice, pointing to the fifth word — πολuτροπον — of the 12,110-line epic poem that I had come to her office at the University of Pennsylvania to discuss. On the wall hung pictures of Wilson’s three young daughters; the windows behind her framed a gray sky that, as I arrived, was just beginning to dim. The poem lying open before us was Homer’s “Odyssey,” the second-oldest text, after his earlier poem, the “Iliad,” in a Western tradition impossible to imagine without them.

Since the “Odyssey” first appeared in English, around 1615, in George Chapman’s translation, the story of the Greek warrior-king Odysseus’s ill-fated 10-year attempt to return home from the war in Troy to Ithaca and his wife, Penelope, has prompted some 60 English translations, at an accelerating pace, half of them in the last 100 years and a dozen in the last two decades. Wilson, whose own translation appears this week, has produced the first English rendering of the poem by a woman.

“One of the things I struggled with,” Wilson continued, sounding more exhilarated than frustrated as she began to unpack “polytropos,” the first description we get of Odysseus, “is of course this whole question of whether he is passive — the ‘much turning’ or ‘much turned’ — right? This was —”

“Treat me,” I interrupted, “as if I don’t know Greek,” as, in fact, I do not.

“The prefix poly,” Wilson said, laughing, “means ‘many’ or ‘multiple.’ Tropos means ‘turn.’ ‘Many’ or ‘multiple’ could suggest that he’s much turned, as if he is the one who has been put in the situation of having been to Troy, and back, and all around, gods and goddesses and monsters turning him off the straight course that, ideally, he’d like to be on. Or, it could be that he’s this untrustworthy kind of guy who is always going to get out of any situation by turning it to his advantage. It could be that he’s the turner.”

As Wilson spoke, I recalled a little formula by the American critic Guy Davenport about the difference between Homer’s two poems: “The ‘Iliad’ is a poem about force; the ‘Odyssey’ is a poem about the triumph of the mind over force.” Wilson was parsing the nature of that triumph, embedded in the poem’s very first adjective, a difference in mind that would make for a difference in Odysseus’s nature, both as a warrior and as a husband.

“So the question,” Wilson continued, “of whether he’s the turned or the turner: I played around with that a lot in terms of how much should I be explicit about going for one versus the other. I remember that being one of the big questions I had to start off with.”

That there could still be big questions about a nearly-three-millenniums-old poem that most everyone has heard of — it has exerted an influence on writers, from Virgil to Milton to Joyce — has everything to do with how Wilson is seeking to redefine the job of modern literary scholarship, an ambition that seems, in part, an inheritance. Born in 1971 in Oxford, England, Wilson comes from a long line of academics on her mother’s side. Her mother, Katherine Duncan-Jones, a Shakespeare specialist, taught English literature at Oxford; her mother’s brother, Roman history at Cambridge; her mother’s father, “a disappointed philosopher” — disappointed because, though he went to Cambridge, he couldn’t get a job there — taught at Birmingham; and her mother’s mother, Elsie Duncan-Jones, also at Birmingham, was an authority on the poetry of Andrew Marvell.

That inheritance was as much literary as it was a matter of temperament. Her mother’s experience as a female academic, Wilson said, over lunch the next day at a noisy bistro, “was tied up with her colleagues in Somerville,” the women’s college where she taught. “The older colleagues were mostly childless women and had this whole sort of anger — anger and also refusal to understand that there might be extra demands on my mom’s time, because she had children.” Wilson’s mother and another colleague took matters into their own hands. “It was revolutionary,” Wilson tells me, with uncomplicated pride, “and it was resented: I was the founding member of the Somerville crèche. She and another female colleague who had a child who was the same age as me organized this day care, first in my house and then it moved to this building near Somerville College.”

Mostly, Wilson recalls a quiet, almost somber childhood with her younger sister, the writer Bee Wilson, and her father, the prolific biographer, novelist and critic A.N. Wilson. “There was a lot of silence,” Wilson says. “As a kid I was just aware of unhappiness, and aware of these things that weren’t ever being articulated, but the sense that nobody is going to be saying what they feel or encouraging anyone else to say what they feel. If you’re unhappy, all you can do is go to your room and cry silently.” Her parents divorced shortly before she went to college.

In school, Wilson was shy but accomplished. She liked French but was in terror of talking in class. “The potential shame of pronouncing a French word wrong was pretty inhibiting,” Wilson said, laughing. “It’s very easy to pronounce a French word wrong.” But with Latin, Wilson found an instant home. She loved the systematization of it, the reams of things to memorize and to get right. “You have all this information, and you can regurgitate, in the sense that you can strategize to translate an English sentence or a Latin sentence. You can do it all in writing. You don’t have to have beautiful Latin pronunciation. It took away a whole level of shame.”

As an undergraduate at Balliol College, Oxford, Wilson studied classics and philosophy. Though her education there, she says, offered her a strong introduction to literary study, it wasn’t lost on her that none of her professors were women. “There was an awareness of it being sort of a boys’ club. Just the fact of never having a female teacher, but it’s a difference to how you feel when you don’t have any mentors who don’t even know what it would be like. I never had a female mentor in classics.” Still, the appeal of classics as a discipline was profound, particularly the way that Greek drama presented great emotional tumult. “I had a childhood where it was very hard to name feelings, and just the fact that tragedy as a genre is very good at naming feelings. It’s all going to be talked out. I love that about it.”

Read more at: https://mobile.nytimes.com/2017/11/02/magazine/the-first-woman-to-translate-the-odyssey-into-english.html

Terminology at Universities all over Europe

Here is list of universities all over Europe where you can study terminology as well as translationinterpretationlocalisation and related fields.




Austria

Belgium

Denmark

Finland

France

Germany

Hungary

International

  • International Institute for Terminology Research (IITF), in co-operation with the International Network for Terminology (TermNet), Vienna, Austria: Terminology Summer School.

Ireland

  • Dublin City University: MSc in Translation Technology, which provides advanced technical training in translation. It includes a module in Computerised Terminology that introduces students to the theory and practice of terminology, and gives students hands-on experience of contemporary tools used in terminography.

Italy

Latvia

Lithuania

  • Vilniaus Universitetas (VU). Filologijos fakultetas, Vertimo studijų katedra. The Department of Translation and Interpretation Studies at Vilnius University offers the programme of Master in Translation. The compulsory subjects includeTranslation Methodology, Theory and History of Translation, Terminology and Terminography, together with optional courses.

Malta

  • L – Università ta’ Malta: The Department of Translation, Terminology & Interpreting Studies located in the Faculty of Arts, believes that new technologies are rapidly transforming the profession and localization is becoming essential. Another equally valid reason is that Translation/Terminology/Interpreting Studies has pioneered a number of key ideas and concepts, which have proved to be invaluable with regard to the study of cultural exchange in areas as diverse as social sciences, science, literature, drama, history, media, law, comparative religion and philosophy. They offer a Master in Translation & Terminology Studies.

Norway

Portugal

  • Universidade Nova de Lisboa: Faculdade de Ciencias Socias e Humanas: Mestrado em Terminologia e Gestão da Informação de Especialidade.
  • Universidade Nova de Lisboa: Faculdade de Ciencias Socias e Humanas juntamente com a Universidade de Aveiro: Doctoramento em Tradução e Terminologia.
  • Centro de Linguística da Universidade Nova de Lisboa: Centro de Linguística da Universidade Nova de Lisboa (CLUNL) é uma unidade de investigação que tem como principais objetivos promover a investigação em Linguística teórica e aplicada, desenvolver a formação avançada de investigadores e fomentar a divulgação de dados científicos nas áreas do conhecimento sobre a natureza e funcionamento das línguas e dos textos.
  • Centro de Linguística da Universidade do PortoFoi fundado em 1976 sob o impulso de Óscar Lopes, então professor da FLUP – Faculdade de Letras da Universidade do Porto. O seu principal objectivo tem sido apoiar a investigação fundamental e aplicada em diversas áreas e domínios da Linguística, com um especial destaque para a Linguística do Português. Tal apoio traduz-se principalmente na criação das condições necessárias à prossecução da investigação desenvolvida pelos vários projectos em que o Centro se encontra presentemente dividido.

Romania

  • University of Bucharest: Cours de terminologie-terminographie:Introducere in terminologie, Busuioc Ileana & Cucu Madalina, Universitatea din Bucuresti 2003.Prefaţă: “L’importance culturelle et économique de la terminologie n’est plus à démontrer. La Roumanie, comme tous les pays candidats à l’accession, prend la mesure des enjeux liés à la désignation en langue roumaine des concepts clé de l’acquis communautaire. Les entreprises découvrent l’importance d’une maîtrise rigoureuse de la terminologie commerciale, juridique et technique dans la rédaction des contrats et la réalisation de la documentation d’accompagnement de leurs produits.[…]”

Spain

Sweden

Switzerland

United Kingdom

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http://termcoord.eu/universities/terminology-universities-europe-2/