The annual World Economic Forum takes place amid freezing temperatures in snowy Davos, but inside the myriad meeting rooms and conference halls, there's more than a little hot air.
Some of this is generated by a form of English unique to this gathering, which can be mystifying - even to the seasoned WEF watcher.
To help, we've compiled a short list of bewildering terms and phrases overheard or read at Davos, and attempted to decipher them, with limited success.
Benchmarking
Brings to mind a bulging, sweaty weightlifter attempting to beat their personal best.
According to Bain, benchmarking is when "managers compare the performance of their products or processes externally with those of competitors and best-in-class companies, and internally with other operations that perform similar activities in their own firms".
So that's all clear then.
Circularity
To quote the inimitable Inigo Montoya in The Princess Bride: "You keep using that word; I don't think it means what you think it means."
According to the dictionary, circularity does mean: "the fact of an argument or a theory using an idea or a statement to prove something which is then used to prove the idea or statement at the beginning".
Circularity does not mean: a measure of the process by which a product is reused in a "circular" economy.
Cyber realities
Is this virtual reality? Is it the reality of the digital world in which we live? Is it a reality experienced by cyborgs? Beats me. Probably best elucidated by sci-fi novelist Philip K Dick.
Deep dive
If you're not talking about Tom Daley, avoid.
Flashpoints
A place, event, or time at which violence or hostility flares up. Not the point at which all Davos traffic is diverted down side roads by people in high-vis jackets waving glow sticks, apparently.
Implementation mode
"Defined as to what extent a system is coupled to organisational objectives during the implementation process. An implementation mode which decouples performance indicators (PIs) from organisational objectives seems to further implementation success."
You can thank A Johnsen's 1999 work, Implementation Mode and Local Government Performance Measurement: A Norwegian Experience, for that.
Influencers
People who influence. How they differ from Thought Leaders is anyone's guess.
Interplay
Definitely not the same as interaction. Or indeed Linkage, see below.
Linkage
A word, according to the Oxford English Dictionary, which sadly does not pronounce on literary taste.
Material improbabilities
This comes from Marsh & McLennan's new report. The following paragraph should clear things up:
"Producing an inventory of material emerging risks requires both divergent and convergent thinking: on the one hand, thoughtful research and wide-ranging consultation; on the other, an effective mechanism for triaging issues and aligning on top concerns."
Multifaceted metrics
Look, you'll know one when you meet one.
Multi-stakeholder platform/principle
A "crucial mechanism". For instance, actively involving a "wide range of stakeholders - from civil society, to academia, business, and more - in order to ensure that all members of society benefit from intellectual property", according to the World Intellectual Property Organization.
Negative feedback loop
Like, this article? On a serious note, this describes the cascading effect that one sector of the economy failing can have on other sectors or countries.
See more at: http://www.bbc.com/news/business-42791874